Senior Shelf
We often see older people, who are struggling with the smartphone to do some seemingly easy-tasks, then we realise the depth of the market for such products, which are designed for them. In few cases, they aren't acknowledged of any such products made, which can help them to make life little simpler. For an example, taking a safety rail in the toilets that could support them and prevent accidents and falls, or a multi-Reacher which could help elderly to pick up stuff without bending down, or landline phone having some large buttons, an emergency dial and a hearing aid compatibility.
Senior Shelf is an online store that simply brings such useful products at one place, and this has made the convenience of buyers who are looking for specific stuff. It is an online marketplace, with no new inventory platform, or doing something completely out-of-the-world. This company was started by a young man Rahul Upadhya, who got this idea when it took 4 hrs to get an ordinary blood pressure machine for his mom.
Here, in India, internet penetration rate used by the senior citizens, it is quite low i.e. nearly 6%. Inspite Rahul is positioned this company as 'one-of-a-kind' brand. He also says that with a strong family ties that we Indians have with us, has worked well.
Rahul had gathered the domain expertise and then got prepared for this change and to tap the demographic when the elderly get enable to become teens again or we can say 'recycled teenagers.' This wonderful idea, it gave rise to a company named as Senior Shelf, which is an online market place that aggregately showcase all such products targeted to them, in order to compose some simplicity their life in performing everyday tasks or to increase their luxury at a place. Taking on the Rs. 35,000-crore that is the segregated market present for these all kind of products, which set to increase at a CAG of 29 % that means to Rs 96,000-crore, in the following years, the Senior Shelf is among of the first few companies that are heading the charge.
Inventions and innovations, these 2 factors have made an assistance to a modestly perspicacious senior citizen are aplenty, but they are not easily available at one single stop. Big retailer chains, like Walmart, in the western part of the world, they have made some separate sections that are solely dedicated to the products made for the use for elderly. Such specialisation and segregation is yet to be seen in India, the country is at the beginning of having its independent and smart senior citizens who wish to consume customised services or their needful services.
Senior Shelf is now entering in an offline market with a network of stores that sell their products directly to these people. There are a large number of products that the senior citizens require, but they don’t know about these products, and even if they knew it becomes difficult for them to find it on an online store or from an offline retailer.
Jhanvi Tripathi
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