Shopping: Then And Now
Shopping, that most of us often do, is an activity where a customer goes through all the available products, services or sort of goods that are presented to him/her by one or many retailers with an intention to make purchase of a suitable selection of all of them. In some contexts, we can say that it may be regarded to be a leisure activity or an economic one.
Shopping also had undergone through many dramatic transformation. In the coming decade, it would also change into an activity performed by consumers' experiences with touch of interactive technology; it's more than just an act of buying.
- Shopkeepers as salespeople
Earlier people generally enter in stores and they trust the salesperson, for the advice and also guide them to buy the correct product. In those days also completion with product would be there, but the market techniques now are much more effective and convincing. Today the shoppers, they study and also research about their product and try to earn the maximum value possible. From the consumers' side, they want to feel secure and satisfied by their shopping. With the power of the internet which comes with lots of opportunities, nowadays two market arena are formed, i.e. online and offline retailers. Also the web has decreased the differences between the offline or brick-made-shop retailer and the online consumer.
- Retailers can provide personal, relevant suggestions at scale
Retailer starting from shopkeepers, the one who welcomes people and learn about their customers’ preferences and needs.Nowadays in an always-connected world, a device helps to learn about what that really matters — to know your customers’ wish. The devices provided option to search, and this is actually powerful. It helps the retailer to provide suggestion at some scale. A Right message at the correct time in the subsequent level in the consumer services.
- Mobile devices to stores
Earlier finding a store for your product and then the product that you needed it all depended on serendipity or on familiarity. Now the line between offline and online is blurred, and the innovative retailers, they are connecting mobile in a 'brick-and-mortar' store adventure. The customer searches for a particular store name or a category, they likely to expect to view a complete map with all the directional indications, a contact number, or some special or festive offers that could match their location and the time of day.
- Opinions nowweigh more than ever
The retail therapy, it was an activity common b/w friend and family - and a word from mouth were like a social force to form new products as the must-to-haves and the small shops changed to retail empires. Some smart retailers are now recognizing opportunities that all hidden behind the digital era. Before reaching for a shopping the buyers tend to ask or receive comment about the product quality, customer services, product services etc. Based the suggestions they take their decision. Different online websites, social media network now are available to for you to give your views and your suggestions that could be helpful others.
Jhanvi Tripathi
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