"We have delivered 60,000 orders at ordervenue.com. The next growth phase for Tier 2&3 India is via offline stores. That's a pivot that's pushing our growth"

What inspired you to begin ordervenue.com?

E-commerce (I focus on online shopping) in India is yet to grow. While the urban consumer has been the early adopter, I figured the Tier 2&3 user is very different.

I come from a small village in Haryana. This gives me a deep sense of people, their behaviors, aspirations and the culture.

"I come from a small village in Haryana. This is my advantage."

Ordervenue started with the vision to serve India's tier 2&3 cities. This is a very large chunk of the total Indian population.

Most of our sales come from the southern parts of India. The past few months have been exciting with more people across India discovering Ordervenue.

The tier 2&3 India is very different compared to the metros. While E-commerce has taken off in the metros, the larger part of India, as I realised was yet to catch up.

The fundamental that drives consumption in emerging Indian cities is trust.

I closely saw how trust and communication in local language drove consumption of products across various categories. We brought healthcare and lifestyle products to tier 2&3 markets.

The small but emerging Indian cities are ready for the next level of growth. Customer experience for these customers though is a very different ball game.

It might be contradictory, but I still feel that tier 2&3 India still transacts offline. People in smaller cities develop a lot more trust when they touch and feel a product. Also, the conversation with the sales person over a counter still drives sales in the emerging Indian cities.

We are looking to expand with physical retail stores across India. We will soon have the first store near Delhi-NCR and expand with partners.

"We see unprecedented growth for Indian e- commerce the physical store way."

A big part of getting ready for the future involves spending a lot of time on curating the right products.

Product selection for the tier 2&3 cities is a tricky affair. My team interacts and engages with the our customers frequently. Its only through these conversations that we predict the products that have the greatest potential amongst our audience.

There is still a long way to go. The tier 2&3 markets have barely experienced e- commerce in its complete avatar. Ordervenue is poised well to serve the aspirations of a nation that's ready for change.

We see unprecedented growth for Indian e-commerce the physical store way and that's where most of our time and investment going over the next 12 months.

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